Clickbank Product Selection

If you look at the screenshot, you will see that next to the “Home and “Sign Up”  links is a link that says “Marketplace”.

Once you have signed up as an affiliate, click on the “Marketplace” link to see all of the products that clickbank has to offer, and pick one which you want to promote.

The categories of Clickbank products are:

It’s worth taking the time to click on each category to see what they have to offer, just to familiarize yourself with the clickbank marketplace.

So once you select a category to check out, you would click on the “go” button on the bottom righthand side of the screen, and you will be taken to a list of all of the products in the health and fitness category.

By default, these products are listed in terms of popularity – with the most popular products being on top.
Below is an example from the first page of the “health and fitness” category:

Now let’s take a closer look at the number one product on the health and fitness page below (please note that you, this can change at any time as new products come along):

The product is called “Fat Loss 4 Idiots” and it is a hugely popular downloadable diet plan.

First we’re going to take a look at the numbers in green underneath the product name.

“$/sale” means the average amount of money that you will be paid for each sale of this product, minus refunds. It is impossible to product how many customers, if any, are going to ask for refunds in any given pay period, of course. In my experience 5% is a high average.

“Future $:” – in most cases this will refer to money from an ongoing subscription that a customer signs up for.  This is also called “rebill revenue”.  If there is no subscription, this amount will be zero.

“Total $/sale” – The average amount that an affiliate will be paid per sale,  including all rebills.

“%sale” refers to what percentage of the sales price goes to the affiliate. As you see, in the example above, 75 percent of the sales price goes to the affiliate, which is typical on Clickbank.

“%refd” number is how many of the product’s sales on Clickbank are referred by affiliates, as opposed to how many are made directly by the merchant.

It’s a good sign if this is a high number, because it means that affiliates are finding this is a profitable item to promote. If the merchant is doing most of the promoting, that means that affiliates aren’t making much money off of it for whatever reason.

And finally, a product’s “gravity” is a measure of how well a product is selling.  It reflects the number of affiliates who have earned a commission from a product, and other factors as viewed by Clickbank.

Many affiliates shy away from any product with a gravity below 60 or 70. This isn’t always the case though because there might be stunning products in there which sell extremely well yet not many affiliates have heard about them.

Some affiliates also become concerned when gravity is too high – for instance, the product’s gravity in the example above is 609.
The concern is that there are so many affiliates promoting the product that the marketplace may become overcrowded, and it will be very hard to sell that product.

However, some affiliates believe that a crowded market is a sign that the product is profitable.

You’ll have to decide for yourself whether “gravity” matters to you in this case, although it’s a good idea not to pick a product with terribly low gravity, because there is usually a reason.

Once you have identified a few products that you are interested in, you will want to click on the link that takes you to the product’s pitch page. That is the blue link located to the far left on the third line below (‘view pitch page’)

The reason that you want to do this because you need to make sure that they have a good, professional looking pitch page. You don’t want to put your time and energy into promoting a product with an amateurish looking sales page that might not convert.

There is another reason that you want to do this: you need to get to know the product as well as possible.

It is of course ideal if you buy the product, but in truth, there are affiliates who make a lot of money promoting products that they did not buy.

Whether you buy it or not, you should read the “pitch page” to see what the merchant says about it, what they consider its strong points, and what customers are saying about the product in their testimonials.

How To Pick Your First Product

The best thing to do is pick a product that you would enjoy promoting and learning more about.

And you also want to pick a product that is on the first page or two of its category on Clickbank, and that has fairly high gravity – above 60 or 70, at a minimum.

Never promote a product which has a sales page doomed to failure.

So before promoting an established product, it is vital to check that the sales page contain ALL the following elements: (This is especially true for digital, downloadable products)

1. The first thing that you see once the page gets loaded should be a BIG headline talking about the main benefits one can get by using
the product. Without a huge benefit in the headline, many people will just close the merchant’s site without even reading the rest of the page. In addition, the few words that are following the headline will either motivate the visitor to read more or to stop here. So the sub headline must connect with the visitor on an emotional level.

Example of a benefit oriented headline:

“This System Makes Me At Least $171,168.06 Per Month And You Can
Start Using It 15 Minutes From Now”…

The benefit is that you can start profiting in just 15 minutes from now. Not in 1 month!

Example of a captivating subheadline:

“Guaranteed to work even if you’re “un-motivated”…In fact, it’s
best if you only put in an hour or so per day!”

We all want to make it easily, and we don’t have a lot of spare time so this subheadline assures us that we can do it…

2. In the first few paragraphs, the merchant must talk about himself. The visitors want to know more about the product but before that, they need to know who is behind it and they need to know that they can trust this person. They need to know that this
person knows what he is talking about and that he is more than qualified to help them fix their problem(s).

3. Is the offer credible? Has this product already helped other people? The page MUST contain a lot of testimonials showing that ordinary people have been able to use the product with great success. It’s all about social proof. If it’s working for others then there are chances that it will work for me too!

4. You MUST find a bullet list of ALL the benefits one will be able to get from using this product. The longer this bullet list, the
more effective it is! Even better several bullet lists at different places of the sales page.

5. You must also find a bullet list of ALL the features of the product. Before purchasing something, people want to know EXACTLY what they will get. A list of bullet points is a very persuasive element of a sales page. Many people purchase a product just because
of ONE feature they want to get. Don’t underestimate the power of bullet points.

6. The merchant MUST offer bonuses related to his product. It happens very often that someone purchases a product just to get one of the bonuses. I know it happened to me several times…

7. Is there a clear call to action? The merchant MUST tell the reader to TAKE ACTION NOW or to S- UBSCRIBE NOW (or any equivalent).
If he doesn’t tell the readers to do it NOW several of them will just think “hmmm I’m very interested…but I’ll think about it and  come back later…”. Call to actions tell the readers to do it now and many will.

8. A strong guarantee! All the risks must be on the merchant. Minimum is 30 days m. oney back guarantee. Clickbank requires the
merchants to offer 2 months m. oney back guarantee minimum. Without a strong guarantee, many, and I do mean MANY, readers will
just think to themselves they are not sure and that it’s too risky… But with a guarantee they think that they have nothing
to lose to try the product…after all if it doesn’t work they can always ask for a refund.

These are 8 CRITICAL points. If only one is missing, don’t lose your time. There are a lof of other digital products you can promote.

You can see an example of a good sales page here (WARNING: Don’t be a compulsive buyer):

http://www.onatlimarketing.com/go/MaverickMoney

Now take action and pick a product to promote now!